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HI THERE


I love developing your ideas into unique digital experiences.

 

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HI THERE


I love developing your ideas into unique digital experiences.

 

My name is Michael Lakeland, I am a freelance designer & builder of all things digital.

great design is based on understanding other people, how they behave, what they care about, how they work and what they want to achieve.

I am a Lead/Senior Level Designer and occasional coder. With over 20 years' of industry experience designing innovative, user-focused and industry-leading  websites and applications. With a strong creative flair, coupled with front and back-end knowledge I have facilitated the successful planning, design, and implementation of many websites and apps from concept to launch. Read more


WHAT MY CLIENTS SAY ABOUT ME.

Michael is someone I call on regularly. He is passionate about design and it shows in the executions he delivers. He is a pleasure to work with and is a professional when it comes to taking direction and elevating briefs and concepts to the next level
— Maria Murphy, Head of digital marketing, Hotpoint
Working with Mike was an absolute pleasure. Campaigns were delivered on time and within budget, and his expertise in digital design resulted in a greater understanding of why certain aspects of the project needed to be changed. I would highly recommend chatting with Mike about any web or digital design project you have coming up.
— Emma Croke, Content Marketing Executive. GoCompare

 

CLIENTS & BRANDS I HAVE WORKED wITH

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BOOKS IN THE MEDIA


BY THE BOOKSELLER

BOOKS IN THE MEDIA


BY THE BOOKSELLER

FEATURED PROJECT

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Website Design

ABOUT THE BOOKSELLER

The Bookseller has been the business magazine of the book industry since 1858; incorporating the even earlier Bent's Literary Advertiser, established in 1802. It is one of the UK’s longest-standing magazines.

TOOLS  

Sketch, Photoshop, illustrator, Invision

PROJECT INVOLVEMENT

Working closely with the Digital strategist and Web Developer I was responsible for transforming the UX framework into a brand-led visual experience, using a modern, minimalist layout while taking advantage of CSS filters and utilising a ‘Netflix’ grid-like approach, seamlessly residing across desktop, tablet and mobile.

Templates designed included, homepage, search listings, product detail page, charts & Genres.

 

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HOTPOINT.CO.UK


HOUSEHOLD APPLIANCES

HOTPOINT.CO.UK


HOUSEHOLD APPLIANCES

FEATURED PROJECT

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Website Design & Development

ABOUT HOTPOINT

The Hotpoint Electric Heating Company (generally known simply as Hotpoint) is an American and European brand of domestic appliances.

TOOLS  

Photoshop,  illustrator, Invision

PROJECT INVOLVEMENT

Working closely alongside the UX Designer and Web Developer I was responsible for transforming the UX framework into a brand-led visual experience, using a clean, minimalist layout and a simplified palette that would reside across desktop, tablet and mobile.

Templates included, homepage, search listings, product detail page, membership, basket and checkout pages. I was also tasked to produce several newsletter concepts.

 

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CASITA BONITA


handcrafted homewares, gifts, jewellery, arts and crafts from Mexico

 

CASITA BONITA


handcrafted homewares, gifts, jewellery, arts and crafts from Mexico

 

FEATURED PROJECT

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Web Design, Site Build, Branding & Print

MexiCan Homewares & Goods

In 2015 I was tasked created a brand for Ware-based Mexican homeware shop Casita Bonita.

Project involvement

Full project life-cycle from website design & Build with Brand Creation, Social Media Banners, Leaflets, Flyers, Business Cards.

Delivery of final logo files, assets along with brand guidelines document.

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TOOLS

Illustrator, Photoshop, Sketch, InDesign, Shopify

BASE FONT

Stheiti Regular

 

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MVBII


The Intelligent Lifestyle Accessory

 

MVBII


The Intelligent Lifestyle Accessory

 

FEATURED PROJECT

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iOS App Design

ABOUT Mvbii

Mvbii Ventures produce a new range of wearable products and services to enable users of e-social applications to enrich their day to day living and associated social interactions with a unique personalised combination of lifestyle tracking, micro networking and fashion based style. 

MY INVOLVEMENT

Concept designs, user-journeys and production of final UI designs and graphical assets.

Tools

Photoshop, Illustrator, invision.

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ISAAC PHYSICS


You work it out

ISAAC PHYSICS


You work it out

FEATURED PROJECT

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Website Design

Cambridge University

Isaac Physics is a site designed to offer support and activities in physics problem solving to teachers and students transitioning from GCSE (Y11), through to Sixth Form (Y12 & 13), through to university, by combining an online study tool with face-to-face events at partner schools and institutions across the UK.

PROJECT INVOLVEMENT

Production of initial design concepts, wire-framing, user-journeys and final designs.

TOOLS

Photoshop, Illustrator, invision, iplotz

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LEO & THE WINDY DAY


INTERACTIVE CHILDRENS' BOOK

LEO & THE WINDY DAY


INTERACTIVE CHILDRENS' BOOK

FEATURED PROJECT

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Personal Project

childrens' storybook app

In 2012 myself and a local illustrator decided to create an interactive children's book for the iPad.

Having never built an iPad app before I decided to use Unity 3D along with a new plug-in called The Active Reader. We finished the book in 3 months which received some local attention, which in turn led me onto a pilot comic book project for Children's BBC.

Project involvement

Application build, asset creation, story boarding, user-journeys & project management.

TOOLS

Active Reader, Unity 3D, Photoshop, Illustrator.