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BRANDING & PRINT


HERE YOU WILL FIND A SELECTION OF recent BRANDING WORKS

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BRANDING & PRINT


HERE YOU WILL FIND A SELECTION OF recent BRANDING WORKS

I research, design and craft my brands using the latest software & branding methodologies...

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...INCLUDING STAKEHOLDER / COMPETITOR ANALYSIS, Positioning research, CONTENT STRATEGY, ITERATIVE/Agile DESIGN, DESIGN CARDS & BRANDING WORKSHOP Techniques.

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CASITA BONITA


handcrafted homewares, gifts, jewellery, arts and crafts from Mexico

 

CASITA BONITA


handcrafted homewares, gifts, jewellery, arts and crafts from Mexico

 

 
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Casita Bonita 

MexiCan Homewares & Goods

In 2015 I was tasked created a brand for Ware-based Mexican homeware shop Casita Bonita.

Project involvement

Brand Creation, Social Media Banners, Leaflets, Flyers, Business Cards.

Delivery of final logo files, assets along with brand guidelines and website design and build.

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TOOLS

Illustrator, Photoshop, Sketch, Shopify

BASE FONT

Stheiti Regular

 

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PRISM


statistical support to scientists and engineers

 

PRISM


statistical support to scientists and engineers

 

 
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Prism Rebrand 

PRISM TRAINING & CONSULTANCY

In 2015 I was tasked to create a brand for Prism TC based in Cambridge. The company was in need of a more contemporary approach to statistics and need a fresher, more vibrant looking brand.

Project involvement

Stakeholder and competitor analysis, iterative design review and feedback sessions. 

Delivery of final logo files, assets along with brand guidelines and website designs.

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TOOLS

Illustrator, Photoshop, Sketch.

BASE FONT

Open Sans

 

Initial ideas board

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ANVIL.WORKS


Web apps made simple.

 

ANVIL.WORKS


Web apps made simple.

 

 
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Anvil Branding

ANVIL SOFTWARE

Anvil is an easier way to write web apps. Drag and drop to design how your app looks, then write some Python to change how it behaves.

In 20017 I was commissioned to create a brand for ANVIL. We explored different styles and typefaces through an iterative approach evaluating the design rationale every step of the way. 

Project involvement

Stakeholder and competitor analysis, iterative design review and feedback sessions. Contextual mockups and design rationale.

Delivery of final logo files, assets along with brand guidelines and marketing/sales collateral.

TOOLS

Illustrator, Photoshop, InDesign, 

BASE FONT

Neuropol X Free

Initial ideas

 

PRINTED COLLATERAL

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ARCUS GLOBAL


CLOUD SAAS COMPANY

 

ARCUS GLOBAL


CLOUD SAAS COMPANY

 

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Arcus Global Rebrand

Arcus GLobAL

Arcus builds innovative Cloud based products that help people doing the most important jobs to do them better.

In 2017 I was tasked to create a completely new brand for Arcus global in Cambridge. The business was in need of not just a refresh, but a completely new look and feel that would stand above the competition, aligning with the businesses new values and propositions:

"At Arcus we want to make a difference. We want to enable the public sector to use Cloud-computing in the most innovative and cost effective way, to continue to deliver and improve their vital services"

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Project involvement

Stakeholder and competitor analysis, on-going branding workshops and iterative design review and feedback sessions. 

Delivery of final logo files, assets along with brand guidelines and marketing/sales collateral.

TOOLS

Illustrator, Photoshop Powerpoint

BASE FONT

Montserrat


INITIAL LOGO IDEAS

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Initial design ideas

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Michael has been invaluable in designing our new website, product collateral and innovative magazine adverts. Mike is a real on-hands guy, get’s involved and becomes part of a team when required. I have found Michael to be a great asset and does what is asked, in good time and the results are always excellent. I can’t recommend him highly enough.
— Debra Wilkins, Marketing, Comms & PR Manager, Arcus Global Ltd.